Cynthia Besteman, the founder of Violets Are Blue, was inspired to create her skincare line after her own breast cancer diagnosis. She realized the importance of non-toxic products, not just internally but externally as well. During her treatment, she crafted her own skincare items and encountered many women who lacked the means or energy to do the same. This spurred her to establish a clean beauty brand dedicated to supporting women affected by cancer. Launched in 2013, her brand focuses on the finest oils, butters, and herbs to address dry skin, offering a range of natural products that target skin issues and provide enduring hydration.