We believe that beauty is skin deep—it’s more than how you look, it’s how it makes you feel. We want to build a world where everyone feels confident in who they are and playing with cosmetics is fun, inspiring, and a way to enhance your natural beauty and reveal your best self. Moreover, we want to replace negativity, judgment, and comparison with creativity, self-expression, and self-love. This is what we call positive beauty for people.

Our updated packaging is now made from recycled paper and Post-Consumer Recycled Plastic. Some of these materials can be recycled or composted at home, and for those hard-to-recycle products (such as PCR tubes), Credo’s Pact Bins program guarantees a proper recycling process. This is an ongoing process, but we’re very excited about our sustainability journey, and we hope you are, too.